- Table of Contents
- Introductory Notes
The Military Analogy
What can a Marketing Plan do for your Business?
Build your Plan in 3 Stages
The Types of plans
Marketing Research vs. Market Research
Advertising Agencies or DIY?
Product Life Cycles
Marketing Plan Elements
- Part 1
Market & Sales Review
- Part 2
- Part 3
Marketing & Sales Objectives
- Part 4
- Part 5
- Part 6
Implementation & Controls
- About Us
- Contact Us
- Any queries or comments? Blog with us
- Purchase MPB Online
A practical guide for Small to Medium Enterprises
This template based system guides you through the steps to developing a dynamic marketing plan
A complete set of building blocks to create
marketing plans to grow your business
There are no shortcuts to writing marketing plans that deliver pronounced outcomes. Quality plans require considerable time, thought and effort. And there is no such thing as 'one plan fits all'. If your goal is to craft a practical plan tailored to meet the needs of your specific business that achieves realistic quantifiable results Marketing Plan Builder can help achieve this aim. Successful marketing plans require research and creative thinking based on facts and figures, not wishful thinking, to take a business to the next level. With quality input on your part, Marketing Plan Builder gives you the building blocks and structure to take your business to the next level.
Countless enterprises go about their businesses without committing even the most basic of plans to paper. The result is a daily struggle, with proprietors and managers spinning around in ever diminishing circles working in their business instead of on their business. With no firm sense of direction, these enterprises are compromised in reaching their full potential. Successfully marketing a product or service is not something you can do effectively ‘in your head’ or ‘on the run’.
With a carefully thought through marketing plan to guide you in your day to day business, you will be taking a systematic approach to analysing your products and services, your competition, customers and prospects to develop effective strategies that achieve realistic goals which ultimately result in enormous savings in time, cost and effort. The mere process of thinking through your objectives and strategies and reshaping them appropriately will set you on a more profitable and rewarding path.
A marketing plan gives your business the focus and direction needed to realise its full potential. It identifies growth opportunities and makes better use of limited resources.
A marketing plan will:
Identify opportunities in the marketplace that your business can profitably
What is Marketing Plan Builder?
Marketing Plan Builder is a self completion template based system, rich in content, that gives users the knowledge, tools, structure and framework to write a comprehensive professional plan. The templates focus on the succinct content you should consider in the plan, avoiding the need to laboriously compose endless paragraphs of verbose text.
Marketing Plan Builder is designed for:
“The process of planning and analysis that goes into the development of a marketing plan is every bit as important as the plan itself”
Build your plan in two steps
Step 1 - Purchase and study the eBook with sample marketing plan (174 pages pdf)
Step 2 - Write your plan in the FREE pre-formatted Microsoft ® Word™ templates (64 pages) downloaded from the link below.
After reading the eBook and sample plan you will be ready to start writing your plan by ‘filling in the blanks’ in the templates supplied. At each template there are prompts for the applicable content. Reference keys are included to indicate which templates apply to your business class and the level of detail of the plan you intend to write.
(You will need Microsoft ® Word™ on your system. When downloaded go to View >Edit Document)
Any questions, suggestions or comments? Email help desk at firstname.lastname@example.org
GET STARTED TODAY!