A marketing plan will your business the focus, processes, structure and strategy to realise its full potential. It provides the means to systematically identify growth opportunities and make better use of limited resources. With a professional marketing plan in place you can stop working in your business and start working on your business to improve its sales revenue and profitability.

A marketing plan does not commit you to increasing your expenditure on advertising, promotions or other sales and marketing costs. Constructing a marketing plan is a process of systematically thinking through your business to ensure you are selling the right products or services to the right people in the right place at the right price and at the right time.

Writing a marketing plan is a process which sets you on the path to running a more effective and profitable business. A marketing plan provides you with the building blocks you need to determine the best strategic course for your company. The Marketing Plan Builder program is a set of tools and resources that sets out three simple steps to create a plan that will yield the best results for your company.

Step 1 - Download and Read the eBook (107 pages)
This PDF document contains which explain in detail the components of a marketing plan and outlines practical marketing theory. It provides helpful tips and suggestions for completing a plan to match your business. The eBook includes a series of completed templates which lead to a sample marketing plan.

Because no two businesses are the same the e-Book includes a reference key at each step of the plan which indicate the suitability of the step for your plan depending on whether your business markets products from business to consumer (B2C) or business to business (B2B).

Step 2 - Refer to the Sample Marketing Plan (53 pages)
Print out, read and keep the sample marketing plan by your side for handy reference as you set about the step-by-step process of building a plan that is specific to your business.

Step 3 - Build your own plan in the Pre-formatted Microsoft Word document (67 pages) To complete this document you will need to be familiar with Microsoft Word and Microsoft Excel. After familiarizing yourself with the eBook and sample plan you will be ready to document your own plan in this pre-formatted Microsoft Word document. At each step there are pointers to guide you to the content applicable to that step. Reference keys are also included for further guidance. Some sections, where mathematical calculations are involved, include Microsoft Excel spreadsheets for your completion as appropriate.