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Develop a marketing plan that will

take your business to the next level



A practical guide for Small to Medium Enterprises

This template based system guides you through the steps to a professional marketing plan that will give your business the focus and structure to realise its full potential

A complete set of building blocks to create

marketing plans that deliver outstanding results

Unfortunately there are no shortcuts to writing marketing plans that deliver real and meaningful outcomes. Quality plans require considerable time, thought and effort. And there is no such thing as 'one plan fits all'. If your goal is to craft a practical plan tailored to meet the needs of your specific business that achieves realistic quantifiable results Marketing Plan Builder can help achieve this aim. Successful marketing plans require research and creative thinking based on facts and figures, not wishful thinking, to take a business to the next level. With quality input on your part, Marketing Plan Builder gives you the building blocks and structure to deliver practical and measurable outcomes.

Countless enterprises go about their businesses without committing even the most basic of plans to paper. The result is a daily struggle, with proprietors and managers spinning around in ever diminishing circles working in their business instead of on their business. With no firm sense of direction, these enterprises are compromised in reaching their full potential. Successfully marketing a product or service is not something you can do effectively ‘in your head’ or ‘on the run’.

With a carefully thought through marketing plan to guide you in your day to day business, you will be taking a systematic approach to analysing your products and services, your competition, customers and prospects to develop effective strategies that achieve realistic goals which ultimately result in enormous savings in time, cost and effort. The mere process of thinking through your objectives and strategies and reshaping them appropriately will set you on a more profitable and rewarding path.

A marketing plan gives your business the focus and direction needed to realise its full potential. It identifies growth opportunities and makes better use of limited resources.

A marketing plan will:

•  Identify opportunities in the marketplace that your business can profitably
•  Increase your productivity through reducing wasted time and effort.
•  Help you concentrate on the things you do best.
•  Improve utilization of your finite resources.
•  Give you a ‘blueprint’ to enable you to build your business systematically.
•  Coordinate every function in your business so that each part is reaching toward the same goals.
•  Provide you with a practical day-to-day decision reference points.
•  Give your business a sharper focus for your customers and employees.
•  Give you an edge on your nearest competitors.

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“With a cohesive, soundly based marketing plan in place you can systematically develop your business for a more profitable outcome”

Marketing Plan Builder is particularly beneficial for SME's with limited internal specialist marketing resources and who aim to take their business to the next level. It is also a valuable reference tool for marketing students and graduates.

What is Marketing Plan Builder?

Marketing Plan Builder is a self completion template based system, rich in content, that gives users the information, tools, structure and framework to write a comprehensive professional plan. The templates focus on the succinct content you should consider in the plan, avoiding the need to laboriously write endless paragraphs of verbose text.

The system is based on a lifetime of practical experience in which countless plans have been developed by the author for a diverse range of product and service categories and from large businesses to small.

Marketing Plan Builder is designed for:

Product based business to business enterprises (B2B products)
Service based business to business enterprises (B2B services)
Product based business to consumer enterprises (B2C products)
Service based business to consumer enterprises (B2C services)

“The process of planning and analysis that goes into the development of a marketing plan is every bit as important as the plan itself”


Build your plan in three steps

Step 1 - Read the eBook (120 pages pdf)
This document explains in detail the components of a marketing plan and the principles and tenets of marketing. It provides helpful tips and insights for completing a plan that is specifically designed for your business. The eBook includes a series of completed templates which culminate in the sample marketing plan that is also provided. Download template example

Step 2 - Study the Sample Marketing Plan (50 pages pdf)
This complete marketing plan is a reference guide to writing a plan that is specific to your business.

Step 3 - Write your plan in the Pre-formatted Microsoft Word document (60 pages).
To complete this document you should have a working knowledge of Microsoft Word and Microsoft Excel. After familiarizing yourself with the eBook and sample plan you will be ready to start writing your plan in this pre-formatted Microsoft Word document. At each step there are pointers to remind you of the content applicable to that step. Reference guides are included to indicate the applicability of each step to each business class and size. Download pre-formatted document example

Download all three parts now for just $US19.00.

You will need Adobe Acrobat Reader for Steps 1 and 2 and Microsoft Word with Microsoft Excel for Step 3. All three parts are available for downloading immediately upon payment.

Any questions or comments? Email help desk at

Free feedback and comment on your plan's contents to MPB purchasers.
CLICKBANK® is a registered trademark of Click Sales, Inc. and used by permission. Kester Marketing is not an authorized agent or representative of Click Sales, Inc. Click Sales, Inc. has not reviewed, approved or endorsed Marketing Plan Builder, or any claim, statement or opinion made by Kester Marketing. ClickSales, Inc. is located at 917 S. Lusk St., Suite 200, Boise ID 83706 USA
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