Action Plan & Timetable
Every plan should have clarity of accountability
There are five steps to setting the action plan and timetable:
• State the activity
• Define the action steps. The more definitive the action steps the better as they can be more easily monitored.
• Assign a target date for competing the activity
• Assign responsibility to a single person
• Record the results to track progress and for future use.
This simple process clarifies “who is responsible for what” and provides more accountability to the plan.
Review & evaluation schedule
You need to track results achieved against the set objectives
Review & Evaluation Schedule
Fine tuning and even implementing major changes in direction is sometimes necessary to accommodate changing circumstances and market conditions.
This schedule reviews the steps you have taken after a specified period (usually a year). It evaluates progress, estimates effectiveness and suggests any changes based on your experience to date.
Effectiveness should be based on a measured assessment against clear objectives that were set for the activity in the first place. If not possible to quantify results a subjective assessment will suffice providing it reflects a range of views and opinions.
The evaluation should recognise the adequateness of time given to date and the resources allocated to the activity thus far.
Proposed changes should be incorporated in an updated marketing plan.
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