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Marketing Plan Builder

Introduction
Marketing Explained
The Military Analogy
Why Use a Marketing Plan?
The Types of Plans
The Business Plan
The Operational Plan
The Financial Plan
The Marketing Plan
The Strategic Plan
Elements of the plan
Executive summary
Market review
Market segmentation
Products and services review
Sales analysis
Competitive analysis
SWOT analysis
Business definition
Target markets
Marketing objectives
Sales & profit goals
Market research
Strategies
Product life cycles
The 4 Ps of Marketing
Product
Product development
Unique selling proposition
Product positioning
Branding
Brand image
Packaging
Price
Pricing strategies
Place
Distribution
The supply chain
Promotion
Sales management
New business prospecting
Customer service
Advertising
Sales promotion
Online marketing
Merchandising
Public relations & publicity
Corporate communications
Direct and database marketing
Marketing budget
Financial statement
Action plan and timetable
Review and evaluation
Glossary
About the Author
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Building Blocks to Effective Marketing Plans

Marketing Plan Builder is a practical step-by step guide to developing a marketing plan specific to your business in a logical easy to follow sequence.

The purchased file download is in two parts:

Part 1 is a 110 page PDF containing the tutorial content on this site to guide you through each step of the planning process in an easy to print format. Each step is accompanied with Planning Sheets that give example responses (see pdf sample). A fully developed sample marketing plan based on a ficticious company is provided for additional reference.

Part 2 is a MS Word document with 42 blank Planning Sheets ready for you to complete and print out in a convenient format.
When all the Planning Sheets are developed relative to your business, the plan is ready to assemble in the format of the sample plan provided.

When complete the marketing plan will:

•  Assist you to identify opportunities in the marketplace that your business can profitably pursue

•  Increase your productivity through reducing wasted time and effort

•  Help you concentrate on the things you do best

•  Improve utilisation of your finite resources.

•  Give you a ‘blueprint' to enable you to build your business systematically

•  Help you coordinate every function in your business so that each part is working towards the same goals

•  Provide you with a practical day-to-day decision reference points

•  Give your business a sharper focus for your customers and employees

•  Give you an edge on your nearest competitors

You will then be ready to take your business to the next more profitable level.

The means to achieve all this - and more - is yours for just $19.95!


Unconditional 60 Day Money Back Guarantee If the Marketing Plan Builder is not for you just say so and you'll receive a prompt and courteous refund. The price is inclusive of GST for Australian residents.