Marketing Plan Builder

Introduction
Marketing Explained
The Military Analogy
Why Use a Marketing Plan?
The Types of Plans
The Business Plan
The Operational Plan
The Financial Plan
The Marketing Plan
The Strategic Plan
Elements of the plan
Executive summary
Market review
Market segmentation
Products and services review
Sales analysis
Competitive analysis
SWOT analysis
Business definition
Target markets
Marketing objectives
Sales & profit goals
Market research
Strategies
Product life cycles
The 4 Ps of Marketing
Product
Product development
Unique selling proposition
Product positioning
Branding
Brand image
Packaging
Price
Pricing strategies
Place
Distribution
The supply chain
Promotion
Sales management
New business prospecting
Customer service
Advertising
Sales promotion
Online marketing
Merchandising
Public relations & publicity
Corporate communications
Direct and database marketing
Marketing budget
Financial statement
Action plan and timetable
Review and evaluation
Glossary
About the Author
Buy Marketing Plan Builder
Contact Us

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Elements of the Plan

The final composition of marketing plans should be tailored to suit individual business needs.
Most plans will include some or all of these components. Use this as a checklist in assembling your plan.

  • Executive summary
  • Market review
  • Market segmentation analysis
  • Product and services review
  • Sales analysis
  • Competitive analysis
  • SWOT analysis
  • Business definition and mission statement
  • Target markets
  • Marketing objectives
  • Sales & profit goals
  • Market research
  • Strategies
Product
  • Product development
  • Unique selling proposition
  • Product positioning
  • Branding
  • Brand image
  • Packaging
Price
  • Pricing strategy
  • Competitive pricing analysis
Place
  • Distribution
  • Business location
  • Supply chain
Promotion
  • Sales management
  • New business prospecting
  • Customer service
  • Advertising
  • Sales Promotion
  • On-line marketing
  • Merchandising
  • Public relations & publicity
  • Corporate communications
  • Direct marketing
Finance & Logistics
  • Marketing budget
  • Financial statement
  • Action plan and timetable
  • Review & evaluation schedule


Home | Introduction | Marketing Explained | The Types of Plans | Elements of the Plan | The 4 P's | Product | Place | Promotion | Marketing Budget
Financial Statement | Action Plan & Timetable | Buy Marketing Plan Builder | Marketing Blog | Glossary | Contact Us | About The Author

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