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Marketing Plan Builder

Introduction
Marketing Explained
The Military Analogy
Why Use a Marketing Plan?
The Types of Plans
The Business Plan
The Operational Plan
The Financial Plan
The Marketing Plan
The Strategic Plan
Elements of the plan
Executive summary
Market review
Market segmentation
Products and services review
Sales analysis
Competitive analysis
SWOT analysis
Business definition
Target markets
Marketing objectives
Sales & profit goals
Market research
Strategies
Product life cycles
The 4 Ps of Marketing
Product
Product development
Unique selling proposition
Product positioning
Branding
Brand image
Packaging
Price
Pricing strategies
Place
Distribution
The supply chain
Promotion
Sales management
New business prospecting
Customer service
Advertising
Sales promotion
Online marketing
Merchandising
Public relations & publicity
Corporate communications
Direct and database marketing
Marketing budget
Financial statement
Action plan and timetable
Review and evaluation
Glossary
About the Author
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The Supply Chain

Supply chain management can provide benefits to retailers and consumers alike

Business location and distribution are closely linked with the relatively new - term supply chain management. A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. Supply chain management focuses on the production and distribution of goods from raw materials to finished products in the hands of consumers in the best time and cost efficient manner possible.

Traditionally, marketing, distribution, planning, manufacturing, and the purchasing functions along the supply chain operated independently. These functions have their own objectives and are often conflicting.

Supply chain management is a means of making integration occur. In doing so, retailers', and through them consumers' needs can be more efficiently met with shorter more efficient lead times with benefits to retailers and consumers alike. Shorter supply chains can also yield significant competitive advantages.